WHAT ARE THE BENEFITS OF GOOGLE ADS?
Google Ads
Google ads help you connect with your customers. Create your ad, set which keywords you want to reach, and track analytics results. That’s basically it. What are the benefits of Google ads? What makes them different from other advertising options?
Google ads have a sophisticated targeting system that shows your ads to the right people, in the right place, at the right time.
You have complete control over your budget. You choose how much you will spend per month, per day and per ad. See how many people are watching your ads, what percentage click to visit the website, and even how many click to call you. With the tracking tool, you can even see the sales your site generates as a direct result of your ads.
If you want to change your strategy, you can try new keywords or pause your campaign and restart it whenever you want. Customers see ads in search results, on Google or partner websites, or in mobile apps – it all depends on how you set up your campaign.
Running a Google Ads campaign is a series of activities that includes:
- Launch and create a Google Ads account
- Keyword and competition analysis
- Defining the target market and customer profile
- Creating Google ads
- Campaign management and analysis
- Sending reports and statistics
Google advertising advantages are:
- Your ad will appear only if someone performs asearch for a term that you specify
- Your ad appears at the top of the SERP
- You decide the geographic location where the adshould appear
- You have excellent tools for keyword analysis and keyword popularity
- You have complete insight into detailed analytics that shows every segment of the campaign
- YouTube is also a part of Google Corporation and you can create video ads on this powerful platform
- Allocation of your investments from campaign to campaign (control investments)
