WEB ANALYTICS MEASURE WHAT HAPPENS AT EACH STEP OF A CUSTOMER JOURNEY !
Web traffic analysis
You need to measure your web presence to see how successful you are at achieving the goals you planned to achieve. Web traffic analysis tools can help you with this. The most popular solution is definitely Google Analytics.
What do these tools do? They help you track and measure what visitors are doing on the site in order to achieve business strategies. Analytics measures the effect of all types of internet marketing: search, advertising, network monitoring, etc.
It measures site visitors throughout the process of visiting certain websites, from the moment a person visits the site for the first time to the moment they leave it.
Web analytics helps you measure what happens ateach step of a customer journey. How did they find out about your site? Which search engines found you and which pages did they visit?
Web analytics can also be used to track search engine marketing campaigns. You can find out which keywords are best for bidding, and how to adjust your ads to be more effective. With the help of analytics, you can track how much you spend and on what. In addition you can determine where you spent most effectively.
