Content that makes a brand recognisable.
A complete social media content system designed from scratch — visual identity, four style directions, feed layout, carousels and story templates. This project shows how I think, how I design and what you receive when we work together.
Not a price list. A way of working.
Most clients don’t need “more posts” — they need content that looks like it belongs to one brand. This concept project shows the full system I build for every client: a clear visual language, a set of reusable templates and a feed that stays consistent month after month.
This is a self-initiated concept project created to present my design approach. The brand shown is fictional. See the same system applied step by step – from the client offer to the first feed:
Next project · ReferenceFrom offer to feedWhat a client receives before we start, and the first 9-post feed after they choose a style.Every feed starts with a system.
Before the first post is designed, I define the colours, typography and layout rules. That is what keeps content recognisable — even when several people publish it.
Colour palette
Warm ivory, beige, taupe and muted sage, with subtle dark accents. Calm, premium, easy on the eye.
Typography
An editorial serif for headlines, a clean sans-serif for information. Two fonts, clear hierarchy.
Layout rules
A rhythm of image, typography and white space, so the grid looks balanced as a whole — not post by post.
Four directions. One is yours.
Every brand speaks differently. At the start of a project I present directions like these, so we choose the look together before production begins.
to breathe
Clean & Minimal
White, cream and beige with soft shadows and lots of empty space. For brands that want to look calm, precise and premium.
spring
gently
Soft & Creative
Pastel sage, blush and sand with organic shapes and soft textures. For lifestyle, beauty and creative brands with a personal voice.
to last
Dark Luxury
Espresso, charcoal and champagne details with dramatic light. For premium products, interiors and brands built on exclusivity.
MOVE
LOUD
Bold & Modern
Strong contrast, confident typography and one striking accent colour. For brands that want to stop the scroll and stand out.
How it looks in the feed.
Selected pieces from the Clean & Minimal direction — the same system applied to single posts, educational carousels and stories.
Single posts
Three post types that rotate in the feed: a statement, a product moment and a value-driven tip.
feels quiet.
used well.
Educational carousel
Carousels build trust and get saved. Each slide carries one idea, with a clear cover and a call to action at the end.
Story templates
Reusable templates for announcements, questions and offers — easy to update, always on-brand.
is you?
From brief to a finished feed.
Brief & audit
I review your brand, current profiles and audience, and define what the content needs to achieve.
Moodboard
Colours, typography and visual references, presented as style directions to choose from.
Templates
Post, carousel and story templates built as a reusable system for your brand.
Production
Monthly content designed and written to plan, ready to publish across your channels.
Handover
Final files, editable templates and simple guidelines, so the brand stays consistent.
Choose the level you need.
Every package uses the same design system shown on this page. Full details and prices are on the packages page.
Basic
For brands that need consistent, well-designed posts.
- Monthly post design
- Branded post templates
- Colour and type rules
- Ready-to-publish files
Standard
For brands that want to educate and engage.
- Everything in Basic
- Educational carousels
- Story templates
- Monthly content plan
Premium
For brands that want a complete visual system.
- Everything in Standard
- Style direction & moodboard
- Full visual identity for social
- Copywriting & strategy
Good to know.
What is social media content design?
Social media content design is the creation of a consistent visual system for a brand’s posts, carousels and stories — colours, typography, layouts and templates — so every piece of content is instantly recognisable and supports the brand’s goals.
Is this a real client project?
No. This is a self-initiated concept project with a fictional brand, created to show my design process and the quality of deliverables. To see how the system is applied for a client – the offer and the first feed – open the project From Offer to Feed.
Can I choose a different style direction?
Yes. The four directions are a starting point. Every project begins with a moodboard tailored to your brand, and the final style is defined together with you.
Do I get editable templates?
Yes. At handover you receive editable templates and simple guidelines, so your team can keep publishing on-brand content.
Which languages and markets do you work with?
I create content in English, Slovenian and Serbian/Croatian/Bosnian, for clients in Slovenia, the wider region and internationally.
Let’s create something meaningful.
Tell me about your brand and your goals. I’ll suggest a direction and the package that fits you best.